Kirsty and Mairead started Whytematter in September 2019 at that time their vision was to create a recruitment company that could educate organisations to be more open to flexible working in order to secure better talent within the Digital Marketing PR and Advertising industry.

As mothers of young families they understood why flexibility was core for staffing.

6 months into business COVID hit and what they believed was possible around flexible working became essential for companies

Winner of best Belfast Start up 2022 . The girls are delighted to now have a headcount of 8 staff all female professionals balancing young families while excelling in their chosen fields